SEO is one of the most competitive marketing fields today. It’s not only about having a website optimized for search engines. It’s also about understanding what search engine optimization really means.
After all, SEO isn’t just about “blowing up the search results”. SEO is about creating an SEO-friendly website and content marketing strategy.
And that’s where image optimization comes in.
If you’re not an expert in SEO, you might think that you don’t need to care about image optimization.
But that’s not true. Here’s why.
What is image optimization?
Image optimization is the art of optimizing images for search engines. Images are a great tool for showcasing your business and your products. But in order to rank well on search engine results pages, you must optimize your images.
This means taking your images from “good enough” to “excellent”. But what does that mean, exactly?
Image optimization is the process of making sure that your images are optimized for search engines. There are all kinds of different ways to optimize images for search engines.
Why is image optimization important?
You’re probably thinking, “Why do I need to optimize my images? Why do search engines care about images at all?” You might not consider yourself an SEO expert, but there are a few reasons why an SEO-friendly image strategy is essential.
The first is to give Google a better understanding of your business. If Google can see an image of your product or service, it can improve their confidence in linking to you.
Images are also an important part of your overall digital marketing strategy.
Let’s think about it like this: Your website is like a vehicle for your business. Your images are like the paint job. They tell Google and your visitors a lot about your brand. If your paint job is peeling and chipping, people will assume that your vehicle is a bad place to shop.
But when your paint job is excellent, your vehicle will appear in better condition. That’s why you have to have excellent images on your website.
How can you optimize your images for search engines?
You can’t just go out and optimize every image on your website right away. You’ll have to figure out which images you want to target first.
The best way to do this is to take a look at your competitor’s images. Look at the images they’re using. Do they have any that need work? Do they have any that could use a few tweaks to make them a little more SEO-friendly?
After you’ve selected the images that need work, take the time to make the necessary edits. It might take some time, but it will pay off in the long run.
You don’t have to be an expert in SEO to be able to optimize your images for search engines. There are many tools that you can use to make your images search engine-friendly.
Here are a few of the most popular image optimization tools:
- EWWW Image Optimizer.
- Image4.
- ImageKit.
- Imagify.
- Compressor.
- TinyPNG.
- Optimizilla.
- Kraken.
Final thoughts
If you’re not sure if you need to be optimizing your images for search engines, just take a look at your competitors. What are they doing? Do any of their images need some work?
If you do, don’t hesitate. Just use one of the tools above to begin optimizing your images. You’ll be glad you did.
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